Terms and Conditions

These Terms and Conditions govern access to the Iveriq Search website and the purchase or use of search engine optimization services. By using the website, submitting a project request, approving a proposal, paying an invoice, or instructing us to begin work, you agree to these terms together with the applicable written proposal, statement of work, or service order. If you act for a business or other organization, you represent that you have authority to bind that organization.

1. Website Information

Website content provides general information about services, working methods, and indicative price ranges. It is not a binding offer, guarantee, legal advice, financial advice, or promise of a particular search position. A service engagement begins only when scope, fees, timing, and any material dependencies are confirmed in writing and any required initial payment has been received.

2. Services and Scope

Services may include SEO audits and strategy, keyword and competitor research, on-page optimization, local SEO, technical SEO, content recommendations, implementation guidance, reporting, and monthly SEO management. The exact deliverables are limited to those identified in the accepted proposal or written service confirmation. Website price ranges are estimates for common scopes and may change based on website size, platform, technical condition, number of locations, access limitations, urgency, research requirements, or requested deliverables.

Work outside the agreed scope requires written approval and may require an additional estimate, revised schedule, or separate engagement. Unless expressly included, services do not include paid advertising, website hosting, software licensing, legal review, accessibility certification, full website development, copywriting at unlimited scale, public-relations placement, reputation management, or guaranteed implementation by a third-party developer.

3. Proposals, Estimates, and Changes

A proposal or estimate is valid for the period stated in that document. If no period is stated, it is valid for 14 calendar days. An estimate reflects information available when prepared and may be revised if the website, requested scope, access conditions, client objectives, or technical requirements materially differ from what was originally described.

Changes should be requested in writing. We will identify any material effect on fees, deliverables, or timing before beginning changed work. Informal discussion does not automatically expand the scope. A change is accepted when both parties confirm it in writing or when the client pays an invoice clearly describing the changed work.

4. Client Responsibilities

The client agrees to provide accurate information, timely feedback, required approvals, and lawful access to the website and relevant platforms. The client is responsible for maintaining backups and for confirming that it has authority to modify the website, use supplied content, provide account access, and process any data shared for the engagement.

The client should provide individual, revocable, least-privilege user access whenever a platform supports it. The client must not send unnecessary passwords or sensitive personal information through the public website form. Delays in access, content, approvals, developer availability, or other client-controlled dependencies may extend the schedule. If a project remains inactive because required client input has not been provided, we may pause the project and propose a revised restart date.

5. SEO Conditions and No Ranking Guarantee

Search engines independently control crawling, indexing, ranking systems, result features, and policy enforcement. Competitors, algorithm updates, market demand, website history, platform constraints, technical changes, content quality, external links, user behavior, and many other factors affect outcomes. For those reasons, no specific ranking, traffic level, lead volume, revenue outcome, indexing date, or time to result is guaranteed.

Recommendations are based on information available during the engagement and professional judgment about current search practices. A recommendation may require testing, prioritization, developer review, or adjustment. Search visibility may fluctuate before, during, or after implementation. We do not use or promise deceptive practices, hidden text, fabricated engagement, unauthorized access, link schemes, or other methods intended to manipulate search systems in violation of published platform rules.

6. Approvals and Implementation

We may provide recommendations, draft edits, implementation instructions, or direct changes depending on the agreed scope. Where client approval is required, the client is responsible for reviewing business accuracy, claims, regulated statements, pricing, intellectual property, and legal compliance before publication. If a client or third party implements recommendations, responsibility for the implementation environment, code quality, backups, testing, deployment, and rollback remains with the party controlling that environment unless the written scope states otherwise.

We may decline an instruction that appears unlawful, deceptive, technically unsafe, outside scope, or inconsistent with search-platform guidelines. Declining such an instruction does not require us to provide an alternative that produces the same requested outcome.

7. Fees, Invoices, and Taxes

Fees and payment milestones are stated in the applicable proposal or invoice. Project work may require an initial payment before scheduling. Monthly services are normally billed in advance for the upcoming service period unless confirmed otherwise. Invoices are due on the date shown. The client is responsible for applicable sales, use, withholding, or similar taxes other than taxes imposed on our net income.

If an undisputed payment becomes overdue, work may be paused after reasonable notice. The schedule may be adjusted based on then-current availability. The client remains responsible for completed work, committed third-party costs approved by the client, and any non-cancellable work performed before the pause or cancellation.

8. Intellectual Property

Client materials

The client retains ownership of materials it provides and grants us a limited right to use them only as reasonably necessary to perform the services, maintain project records, and meet legal obligations. The client represents that its materials and instructions do not infringe another party's rights.

Deliverables

After full payment, the client receives the rights in final client-specific deliverables described in the proposal, excluding pre-existing tools, templates, methods, know-how, software, licensed materials, and general techniques. Drafts, working files, internal notes, diagnostic processes, reusable checklists, and unused concepts are not transferred unless specifically stated in writing.

Third-party materials

Third-party software, fonts, images, plugins, data, and services remain subject to their own licenses and terms. The client is responsible for ongoing license costs when ownership or operation of those materials transfers to the client.

9. Confidentiality

Each party will use reasonable care to protect non-public business, technical, financial, and strategic information received from the other and will use it only for the engagement. Confidential information does not include information that is publicly available without breach, already lawfully known, independently developed, or lawfully obtained from another source without a confidentiality duty. Disclosure may be made to personnel, contractors, and advisers who need the information and are subject to appropriate obligations, or when required by law.

10. Portfolio and Public References

We will not publish confidential analytics, account access, non-public strategy, or unpublished deliverables. A client name, logo, testimonial, or case study will be used publicly only with appropriate permission. General experience, anonymized methods, and non-confidential knowledge may be used to improve services.

11. Acceptable Use of the Website

You may use the website for lawful business inquiries and ordinary informational access. You must not attempt to disrupt the website, probe security, upload malicious material, automate abusive requests, impersonate another person, submit information without authority, scrape protected content at scale, or use the website to infringe rights or violate law. We may restrict access or disregard requests reasonably believed to be abusive, fraudulent, unlawful, or harmful.

12. Suspension and Termination

Either party may end an engagement as stated in the applicable proposal and the Cancellation and Complaints Policy. We may suspend or terminate work for material non-payment, unlawful instructions, abuse, security risk, repeated failure to provide required access or decisions, or material breach that is not corrected after reasonable notice when correction is possible. On termination, the client must pay for completed work and approved commitments through the effective termination date.

13. Disclaimers

To the fullest extent permitted by law, the website is provided on an “as available” basis. We do not warrant uninterrupted access, absence of all errors, or compatibility with every device or third-party service. Professional services will be performed with reasonable care consistent with the confirmed scope, but no warranty is made about results controlled by search engines, users, competitors, platforms, or third parties.

14. Limitation of Liability

To the fullest extent permitted by law, neither party will be liable to the other for indirect, incidental, special, exemplary, punitive, or consequential damages, or for lost profits, lost revenue, lost opportunity, loss of goodwill, or loss of data, arising from the website or services, even if the possibility was known. Our aggregate liability arising from a specific engagement will not exceed the fees paid to us for the services giving rise to the claim during the three months immediately preceding the event, except where a limitation is prohibited by law.

Nothing in these terms excludes liability that cannot legally be excluded. The client is responsible for maintaining appropriate backups, insurance, security, and independent review for decisions carrying material business, legal, or financial risk.

15. Indemnification

To the extent permitted by law, the client agrees to defend and indemnify Iveriq Search against third-party claims arising from client-provided materials, unlawful instructions, lack of authority to provide access or content, or the client's misuse of deliverables, except to the extent a claim results from our breach of these terms or willful misconduct.

16. Governing Law and Disputes

These terms are governed by the laws of the Commonwealth of Kentucky, without regard to conflict-of-law principles. Before filing a formal claim, the parties agree to make a good-faith effort to resolve the matter through written notice describing the issue and requested resolution. Unless applicable law requires otherwise, courts with appropriate jurisdiction in Kentucky will have jurisdiction over unresolved disputes.

17. General Terms

Neither party is responsible for delay caused by events beyond reasonable control, provided the affected party takes reasonable steps to reduce the effect. The client may not transfer an engagement without written consent; we may use qualified contractors and service providers while remaining responsible for our obligations. If one provision is unenforceable, the remaining provisions continue in effect. Failure to enforce a provision is not a waiver. These terms, the accepted proposal, and any incorporated policy form the entire agreement for the applicable services and replace prior discussions about that scope.

18. Changes

We may update website terms for future use. The “Last updated” date identifies the current website version. Changes to an active signed or expressly accepted project scope will not apply retroactively unless the parties agree in writing or the change is required by law.